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How dare I? I’m finally getting these opportunities. When the floodgate’s open, people feel like, Oh my God, I can’t say no. It’s hard when you have an environment where Black creators and creators of color have been so under-prioritized. If you’re not going to, then we can walk away. You need to trust them and let them lean into what they know will work for their audience. Why would she use this, this way, right now? I’ve had to push back on a lot of brands and say this doesn’t work for this demographic. We’ve never seen her natural hair before. She’s not going to use this product on her natural hair because her audience is gonna be like, This is fake. It’s okay to walk awayĬampbell: “I remember having some difficult conversations with some brands, like my client wears a wig.
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“We need to create a community of knowledge, especially within the Black community, because a lot of us, we don’t really have it.”Ĭheck out highlights of Campbell and Veloz’s conversation below and listen to the full episode of Creative Control on Apple Podcasts, Spotify, RadioPublic, Google Podcasts, or Stitcher. The Coca-Cola wordmark logo has managed to not only capture the attention of the world but also to embody the unique taste and experience sold by the Coca-Cola Corporation.“Then to be able to give it to others and be like, Y’all, this is the tea, y’all need to get it together, it’s so helpful,” Veloz says.
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Perhaps the world's most favorite drink and definitely one of the world's most recognizable logo designs. Last but not least is the world famous Coca-Cola logo. Sophisticated and mature, the VISA wordmark logo is one that we will never forget. Redesigned in 2006, the VISA logo is a great example of just how a simple wordmark logo can be. It is a powerful logo with the strength to stand alone. This logo is simple and attention grabbing. Using simple block letters and a slightly stylized 'O', the HBO logo is hard to forget. Using three simple letters, the CNN logo has managed to represent a nation and its news worldwide. The CNN logo has been largely unchanged since its initial release in the 1980s. Warm and attractive, the stylish curves of this logo wordmark clearly stands out amongst its competition. It is a very bold and powerful logo that uses simple lines to distinguish itself and captivate its world audience.Ĭreated by the world famous designer Saul Bass, the Kleenex logo is just about as prolific as the name brand name itself. Using sharp edges and corners, this logo accurately depicts the quality and precision of its products.īased on the Helvetica font, Nestle's logo has the same clean and distinct quality of its coffee. Often used as an example in design classes around the world, the FedEx logo shows us just how much can be done with a typography alone.Ĭanon is a company that has been around for decades and its carefully scripted wordmark logo is the most memorable logo in the world of photography. Using negative space, the logo designers of this logo hid an arrow in their design. This is one of the most clever logos ever created. Playful and fun, this wordmark logo perfectly reflects the friendly nature of their movies and lovable characters. One of the most easily recognizable logos in the world, this logo was modeled after Walt Disney's own personal signature. It is truly an original logo design where the overlapping, child-like letters are very welcoming and inviting for customers.
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It is a colorful wordmark logo that fun, attractive and exciting. Keeping this in mind, here are the top ten most successful wordmark logos of all-time: Wordmark logos depend entirely on stylized typefaces and colors that need to accurately and precisely convey the message behind an entire brand. Wordmark logos are particularly hard to create as there is no imagery used in these logo designs.
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A wordmark logo is a logo that only uses an original font to spell out a company's name. In this article, we are going to highlight the Top 10 Wordmark Logos of All-Time. Logos are what distinguish one company from the next and they are vital forms of advertising and marketing for every business.Ī logo can be a symbol alone, words alone or a combination of the two. Logos are identifying marks that help us to navigate through society.
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